Asif Ali Safeer

Asif Ali Safeer

Dr. Asif Ali Safeer is an Associate Professor of Marketing at the Business School, Huanggang Normal University. He is a Certified Professional Marketer (Asia) with over 13 years of industrial experience in Sales & Marketing, Brand Management, New Business Developments, Customer Relationship Management, and Business Planning. Additionally, he has several years of experience working as a teacher and researcher. He has contributed to project of National Natural Science Foundation of China. Dr. Safeer has authored numerous research articles that have been published in renowned international journals.

Dr. Safeer received his PhD in Business Administration (Marketing) from Huazhong University of Science and Technology, Wuhan, China.

Research Interests

· Brand Management

· Consumer Behavior

· International Marketing

· Innovative Marketing

· Digital Marketing

· Corporate Social Responsibility.

Contact Information

Email: aasafeer@hgnu.edu.cn

aasafeer@outlook.com 

ORCID: https://orcid.org/0000-0001-5877-1201

Professional Experience 

Professional Certifications 

Awards and Achievements

Selected Publications

1. Safeer, A. A., Chen, Y., Abrar, M., Kumar, N., & Razzaq, A. (2021). Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude: A cross-cultural Asian perspective.  Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-05-2021-0297 (SSCI, IF 3.98)

2. Safeer, A.A., Yuanqiong, H., Abrar, M., Shabbir, R. and Rasheed, H.M.W. (2021), Role of brand experience in predicting consumer loyalty, Marketing Intelligence & Planning, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MIP-11-2020-0471 (SSCI, IF 3.49)

3. Safeer, A. A., He, Y., Lin, Y., Abrar, M., & Nawaz, Z. (2021). Impact of perceived brand authenticity on consumer behavior: An evidence from Generation Y in Asian perspective. International Journal of Emerging Markets. https://doi.org/10.1108/IJOEM-09-2020-1128  (SSCI, IF 2.49)

4. Safeer, A. A., He, Y., & Abrar, M. (2021). The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective. Asia Pacific Journal of Marketing and Logistics, 33(5), 1123-1138. https://doi.org/10.1108/APJML-02-2020-0123 (SSCI, IF 3.98)

5. Safeer, A. A., He, Y., Abrar, M., & Ullah, A. (2019). Diagnostics of the challenges and potential solutions to improve export competitiveness in international markets: The case of Pakistani readymade garments industry. Journal of Competitiveness, 11(3), 128. https://doi.org/10.7441/joc.2019.03.08 (SSCI, IF 4.73)

6. Nawaz, Z.; Zhao C.; Nawaz, F.; Safeer, A.A.; Irshad, W. (2021). Role of artificial neural networks techniques in development of market intelligence: A study of sentiment analysis of eWOM of a women’s clothing company. J. Theor. Appl. Electron. Commer. Res. 16,1862–1876. https://doi.org/ 10.3390/jtaer16050104 (SSCI, IF 3.05)

7. Muhammad, A., Safeer, A.A., Amjad, F., & Rizwan, S. (2019). Innovation is creating competitive advantage: a perspective to improve the organic textile products for business growth. Industria Textila, 70(2), 147-153. http://doi.org/10.35530/IT.070.02.1644 (SCIE, IF 0.78)

8. Atique, M., Safeer, A. A., Ullah, A., & Iftikhar, H. (2021). A study of impacting factors on technology adoption in the public sector of Pakistan. Journal of Contemporary Issues in Business and Government Vol, 27(2). http://doi.org/10.47750/cibg.2021.27.02.142 (ESCI Journal)

9. Safeer, A. A., Abrar, M., Baig, S. A., Basit, A., Rehman, Z. M., & Hashim, M., (2018). Export competitiveness analysis on Pakistan garments industry based on GEM model. Industria Textila, 69(03), 219-229. http://doi.org/10.35530/IT.069.03.1457 (SCIE, IF 0.78)